New Delhi, August 7, 2026 (Yes Punjab News)
The Delhi High Court on Friday granted interim relief to Dabur India Limited by staying the Food Safety and Standards Authority of India’s (FSSAI) order prohibiting the sale of certain products carrying “100 per cent” claims.
A single-judge Bench of Justice Amit Mahajan observed that a prohibitory order of such nature should not have been issued without providing the company an opportunity to present its case.
“Considering the arguments made by the senior counsel appearing for the petitioner, this court is of the prima facie view that the impugned prohibitory order of such nature ought not to have been passed without opportunity of hearing. Till the next date of hearing, the impugned order is stayed,” the court said.
The High Court passed the interim order while issuing notices to the Central government and FSSAI on Dabur’s petition challenging the regulator’s action. The matter will be heard next on August 24.
Dabur had approached the court after FSSAI directed the company to immediately stop the sale of certain food products featuring claims including “100 per cent Natural”, “100 per cent Pure”, “100 per cent Purity Guaranteed”, “100 per cent Organic” and “100 per cent Tender Coconut Water”.
During the hearing, senior counsel representing Dabur argued that the company had been selling the products for several years and questioned the authority of the officer who issued the prohibition order. The company also contended that the action was taken without issuing a show-cause notice or following principles of natural justice.
Appearing for FSSAI, Central Government Standing Counsel Ashish Dixit defended the regulator’s decision and submitted that an improvement notice had been issued to Dabur before the prohibitory order was passed.
After hearing both sides, the court found a prima facie case in favour of Dabur and stayed the operation of the FSSAI order until the next hearing.
The FSSAI had earlier alleged that the “100 per cent” claims used on some Dabur products were ambiguous, unverifiable and could mislead consumers, violating provisions of the Food Safety and Standards (Advertising and Claims) Regulations, 2018.
The regulator had also raised objections over the use of the Jaivik Bharat logo on Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey, claiming the products did not have valid FSSAI organic endorsement under the Food Safety and Standards (Organic Foods) Regulations, 2017.
FSSAI further objected to the “100 per cent Purity” claim on Dabur Hommade Coconut Milk, stating that such a claim was not permissible for compound food products.
The regulator had said Dabur failed to take satisfactory corrective measures despite an earlier notice and had directed the company to stop sales of the identified products and submit an Action Taken Report within 15 days.
Dabur, however, maintained that its product labels complied with existing legal and regulatory requirements and followed established industry practices. In regulatory filings with the BSE and NSE, the company said it stood by the quality and safety standards of its products and had not made any misleading claims.
The company also clarified that the impact of the FSSAI order was limited only to the products mentioned by the regulator.
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