Last Updated: September 4, 2026
YesPunjab.com (“YesPunjab”, “we”, “us” or “our”) is a digital news and information website operated by Yes Punjab Media, Jalandhar, Punjab, India.
This Privacy Policy explains how information may be collected and processed when you visit YesPunjab.com, the purposes for which such information may be used, and the third-party services that may be involved.
1. Information We Collect
YesPunjab does not ask visitors to provide personal information in order to access or read news and other content on the website. Readers are not required to create an account or provide their name, address, telephone number or email address simply to use the website.
Like other websites, however, certain technical and usage information is generated or recorded when a visitor accesses YesPunjab.
Depending on the visitor’s device, browser, settings, location, consent choices and the services being used, this may include information such as:
- IP address;
- approximate geographical location;
- browser and device information;
- operating system;
- pages and articles visited;
- date, time and duration of visits;
- referring website, platform or traffic source;
- interactions with the website;
- searches performed using YesPunjab’s internal search facility;
- cookies, identifiers and similar technologies; and
- technical information generated in connection with website operation and security.
Some of this information is generated as a normal consequence of accessing and using the website and is processed automatically by YesPunjab’s website infrastructure or by third-party services used for purposes such as analytics, advertising, security and web push notifications.
2. How Information Is Used
Information generated through use of YesPunjab may be used to:
- operate and maintain the website;
- deliver news and other content;
- understand readership and website traffic;
- measure the performance of articles and pages;
- understand how visitors reach and use YesPunjab;
- improve website functionality and performance;
- provide web push notifications to visitors who choose to receive them;
- display and measure advertising;
- identify and address technical problems;
- detect or prevent spam, abuse, malicious activity and security threats; and
- comply with applicable legal requirements.
3. Google Analytics
YesPunjab uses Google Analytics 4 (GA4) to understand website traffic and how visitors interact with the site.
Google Analytics may process information concerning pages viewed, traffic sources, approximate geographical location, browser and device characteristics, interactions with the website and other usage information.
YesPunjab uses this information primarily to understand readership, measure the performance of its content and improve the operation of the website.
Google Analytics uses IP-address information at the point of collection to derive information such as approximate geographical location and discards the IP address before Analytics data is logged. Google provides additional regional data and privacy safeguards for users in the European Union/European Economic Area, United Kingdom and Switzerland.
Information processed by Google is subject to Google’s applicable policies, terms and privacy practices.
4. Advertising
YesPunjab uses Google AdSense and associated advertising services to display advertisements that help support the operation of the website.
Google and participating advertising partners may use cookies, identifiers, device information and similar technologies for purposes including:
- displaying advertisements;
- measuring advertising performance;
- preventing fraud and abuse;
- limiting how frequently particular advertisements are displayed;
- providing limited or non-personalised advertising; and
- where permitted and subject to applicable consent requirements, providing personalised advertising.
The advertising shown to a visitor may vary according to factors such as location, device or browser settings, applicable law and the visitor’s consent choices.
Advertising partners may process information in accordance with their respective policies and legal responsibilities.
5. Consent for Visitors in the EEA, United Kingdom and Switzerland
Google requires publishers using its advertising services to make specified disclosures and obtain consent where required from users in the European Economic Area (EEA), United Kingdom and Switzerland.
YesPunjab is implementing Google’s certified Consent Management Platform (CMP) for this purpose.
The consent mechanism provides relevant visitors with information about the use of cookies or similar technologies and the processing of data for advertising and related purposes. Visitors can make or manage the choices provided through the consent interface.
The CMP also provides information about the advertising partners participating in the processing covered by the consent message.
6. Cookies and Similar Technologies
YesPunjab and services operating through the website may use cookies, browser storage, identifiers, scripts and similar technologies.
These technologies may be used for purposes including:
- website operation and functionality;
- security and fraud prevention;
- analytics and audience measurement;
- advertising and advertising measurement;
- remembering relevant choices; and
- consent management.
The technologies used and the choices available to a visitor may vary depending on location, browser settings, consent choices and the services operating on the website.
Visitors can also control or delete cookies through their browser settings. Restricting certain technologies may affect some website functionality.
Further information is available in our Cookie Policy.
7. Web Push Notifications
YesPunjab uses OneSignal to provide web push notifications to visitors who choose to receive them.
A visitor’s browser or device requests permission before web push notifications can be enabled. Subscribing to push notifications is optional and is not required to access YesPunjab.
In connection with providing this service, OneSignal may process technical information such as browser or device identifiers, IP address, browser and operating-system information, language or time-zone information, notification interactions and related usage information.
Visitors can withdraw permission for web push notifications through the notification settings provided by their browser or device.
Information processed by OneSignal is also subject to OneSignal’s applicable privacy practices and terms.
8. Server Logs, Hosting and Security
YesPunjab and the technical services used to operate the website may automatically generate server, access, error and security logs.
Such logs can contain information including IP addresses, requested URLs, request times, browser or user-agent information, response information and other technical details associated with requests made to the website.
This information may be used for website operation, troubleshooting, performance monitoring, security, prevention of abuse and investigation of unusual or malicious activity.
YesPunjab operates on WordPress and uses third-party hosting and other technical services necessary for the operation, availability and security of the website.
9. Third-Party Websites and Services
YesPunjab’s news reports and other content may contain links to websites, social-media platforms or other services operated by third parties.
When a visitor follows a link to another website or service, that third party’s own terms and privacy practices apply. YesPunjab does not control the privacy practices of independently operated third-party websites and services.
Similarly, when YesPunjab content is accessed, followed or shared through social-media, messaging or other third-party platforms, those platforms may process information according to their own policies and the user’s settings with those services.
10. Children
YesPunjab is a general-audience news and information website and is not specifically directed at children.
11. Privacy Choices and Rights
Privacy and data-protection rights vary according to the visitor’s location and the law applicable to the particular processing.
Where applicable, these may include rights or choices concerning access to personal information, correction or deletion, objection to or restriction of certain processing, and withdrawal of consent where processing depends upon consent.
Some privacy choices relating to advertising, cookies and similar technologies may be available directly through the consent mechanism displayed to eligible visitors or through browser and device settings.
If you have a question or concern about how personal information is handled on YesPunjab, please contact us first at editoryespunjab@gmail.com so that we can review the matter. Where applicable law provides additional privacy rights or remedies, those remain available to you.
12. International Processing
YesPunjab is operated from India and is accessible to readers in India and other countries.
Some of the third-party services used for website operation, analytics, advertising, notifications, hosting or security may process information through infrastructure located in different countries.
Such processing is also subject to the terms, safeguards and legal responsibilities applicable to the respective service providers.
13. Data Retention
Technical and operational information under YesPunjab’s control may be retained for periods reasonably required for website operation, security, troubleshooting, record keeping or applicable legal requirements.
Information processed through third-party services may be retained according to the settings and retention practices applicable to those services.
14. Security
YesPunjab uses technical and operational measures intended to support the security and integrity of the website.
However, internet communications and online systems cannot be guaranteed to be completely secure.
15. Changes to This Privacy Policy
This Privacy Policy may be updated when necessary to reflect changes in YesPunjab’s services, technologies, practices or applicable requirements.
The Last Updated date displayed at the top of this page indicates when the policy was most recently revised.
16. Contact
Questions or concerns relating to this Privacy Policy may be sent to:
Yes Punjab Media
YesPunjab.com
Jalandhar, Punjab, India
Email: editoryespunjab@gmail.com
