New Delhi, August 19, 2026 (Yes Punjab News)
Five food business operators (FBOs) have removed or withdrawn misleading “100 per cent” claims from product labels, packaging, websites and promotional material following intervention by the Food Safety and Standards Authority of India (FSSAI), the regulator said on Wednesday.
FSSAI said it has initiated measures to prevent food businesses from using “100 per cent” claims in a manner that may mislead consumers and has directed companies to comply with food safety and advertising regulations.
Among the cases cited by the regulator, Bonn Biscuits Private Limited had used a “100 per cent” claim in an advertisement for Bonn Cummin Flavor Jeera Bite Biscuits, 76 gm. The claim was subsequently removed from the company’s website following FSSAI intervention.
In the case of Zhandu Honey, the claim “100 per cent Honey” was associated with Apis India Limited and Emami Limited. Both companies took corrective action after being advised by FSSAI.
Amway India Enterprises Private Limited had used “100 per cent Pure Coconut Oil” in the product name of Amway Persona 100 per cent Pure Coconut Oil. Following regulatory intervention, the company confirmed that it had voluntarily removed the claim from packaging and promotional material.
The company also informed FSSAI that old stock had been withdrawn from sales channels and revised packaging without the claim had been finalised. Production of the new packaging is underway, with its rollout planned progressively from September-October 2026. Website listings are also being updated.
In Kerala, Juza Foods was found using claims such as “100 per cent Ragi”, “100 per cent Vegan”, “100 per cent Kerala Banana Powder”, “100 per cent Sweet Potato Powder” and “100 per cent Clean Ingredients” on baby food products meant for children aged six months and above.
The company also used a “100 per cent Vegan” claim without the mandatory vegan endorsement under its licence. It acknowledged the violations and agreed to remove the claims. Its selling website was shut down pending corrective action, while the company applied to modify its licence and include e-commerce as a kind of business.
FSSAI also flagged MasterChow Foods Private Limited for using “100 per cent Natural” on a ramen noodle product. According to the regulator, the “100 per cent” claim was inconsistent with its advisory, while the use of “Natural” for a composite food was not compliant with the Food Safety and Standards (Advertising and Claims) Regulations, 2018.
Following the intervention, MasterChow removed the “100 per cent” claim from the product.
FSSAI said the corrective actions reinforce the requirement for food businesses to ensure that claims used on products and in advertising are accurate, substantiated and compliant with applicable regulations.
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