Jaipur, November 6, 2026 (Yes Punjab News)
Rajasthan recorded 1,636,922 tourist visits from Europe’s top 10 source countries between 2022 and 2025, with the United Kingdom and France emerging as its leading European markets, according to the state Tourism Department.
The annual figures rose from 140,204 visits in 2022 to 420,104 in 2023 and 534,409 in 2024, reaching 542,205 in 2025. The UK accounted for 388,898 visits over the four years, closely followed by France with 388,895.
Germany contributed 239,023 visits, Italy 220,778 and Spain 143,157. The Netherlands, Belgium, Poland, Switzerland and Russia also featured among the leading European source markets.
UK tourist visits increased from 29,532 in 2022 to 133,978 in 2025, a rise of more than 4.5 times. Arrivals from France also grew substantially, from 34,999 to 131,270 during the same period.
Among Asian markets, Japan accounted for 71,886 tourist visits between 2022 and 2025, while China contributed 15,771. Together, the two countries recorded 87,657 visits. In 2025, Rajasthan received 25,250 visits from Japan and 5,486 from China.
Tourism Commissioner Rukmani Riar said sustained international promotion and participation in major global tourism platforms were important for positioning Rajasthan as a leading international destination. She said the state was expanding its tourism identity beyond forts and palaces to include wildlife, rural experiences, folk culture, handicrafts, spiritual tourism, eco-tourism and experiential travel.
Senior Additional Director of Rajasthan Tourism Anand Kumar Tripathi said participation in international travel marts was part of the state’s long-term global branding strategy. These platforms help showcase Rajasthan’s tourism offerings to international audiences and strengthen its visibility in key source markets, he said.
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