A Long-Awaited Comeback After Nearly a Decade
New York, April 18, 2025 (Yes Punjab News)
After nearly 10 years of absence, McDonald’s beloved Snack Wraps are finally making their much-anticipated return to U.S. menus in 2025. The fast-food giant removed the popular item from most locations in 2016, sparking years of fan pleas and internet campaigns begging for its return.
Now, in a move that’s both exciting and infuriatingly cryptic, McDonald’s has officially teased the relaunch — but not without keeping customers guessing.
The Teaser That Broke the Internet
On X (formerly Twitter), McDonald’s posted a mysterious message on Tuesday that read:
“snack wraps 0x.14.2025”
The post received over 3.6 million views and 16k likes, sending fans into a frenzy. The message strongly hints that Snack Wraps will return on the 14th of an undisclosed month in 2025. The use of “0x” has led many to speculate the relaunch will occur before October (the 10th month).
Despite persistent pleading from fans for a clearer answer, McDonald’s responded with playful vagueness. When one user begged, “05.14.2025??,” the brand replied simply: “heres what i can say: .”
Another commenter exclaimed, “Quit playing around with my emotions old man!” to which McDonald’s cheekily replied, “Adding this to my list of nicknames.”
What McDonald’s Executives Have Said
Hints about the Snack Wraps’ return were first dropped by McDonald’s USA President Joe Erlinger in December 2024 during an appearance on Good Morning America:
“The Snack Wrap will be back in 2025. This has a cult following. I get so many emails into my inbox about this product.”
Erlinger stopped short of providing a date due to “competitive reasons,” but confirmed the comeback was on the horizon.
During a Q4 earnings call in February, CEO Chris Kempczinski added to the speculation:
“There is incredible energy for the return of Snack Wraps in the U.S. along with a few other markets. Expect that to come online later in the year.”
He further emphasized the company’s focus on its chicken portfolio:
A new chicken strip offering will debut this year.
The Chicken Big Mac will return as a limited-time-only item.
The McCrispy sandwich, already in over 70 global markets, will be available in nearly all by the end of 2025.
Kempczinski underlined McDonald’s chicken strategy:
“We’re excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026.”
The Snack Wrap Legacy
Originally launched in 2006, the Snack Wrap quickly gained cult status thanks to its simple, portable format — crispy chicken, shredded cheese, lettuce, and sauce, wrapped in a tortilla. Despite its popularity, it was pulled in 2016, with rumors citing preparation complexities and low profitability as reasons.
Its disappearance sparked years of social media outcry, memes, and petitions calling for its return. In the fast-food world, few discontinued items have sustained such a passionate and persistent fan base.
McDonald’s U.S. Market Footprint
As of the end of 2024, McDonald’s operated over 13,500 locations across the U.S., and nearly 43,500 restaurants globally, according to its annual report. With such reach, the Snack Wrap’s reintroduction could drive significant excitement and foot traffic.
FAQs About the Snack Wrap Return
When will McDonald’s Snack Wraps officially return? The exact month hasn’t been disclosed, but McDonald’s teased “0x.14.2025,” implying a return on the 14th of a month before October.
Why were Snack Wraps removed from the menu in 2016? Reportedly due to operational inefficiencies and inconsistent demand, McDonald’s removed the Snack Wrap to streamline its menu.
Will the returning Snack Wraps have the same ingredients? McDonald’s hasn’t confirmed any changes, but fans are hopeful it will include the classic crispy chicken, cheese, lettuce, and sauce combination.
Will Snack Wraps be available in all McDonald’s locations? While a full national rollout is likely, availability could vary by region during the initial launch phase.
Are other chicken menu items launching in 2025? Yes, McDonald’s will launch a new chicken strip product and reintroduce the Chicken Big Mac as a limited-time offering. McCrispy will also expand to more markets.
What is the fan reaction to the teaser? Overwhelming excitement mixed with frustration due to the lack of a confirmed date. The teaser has gone viral, proving the Snack Wrap’s enduring popularity.
Conclusion: Mark Your Calendars (Just Not the Month Yet)
While we still don’t know exactly when in 2025 the iconic Snack Wraps will return, McDonald’s cryptic post has reignited fan enthusiasm. One thing’s certain: the wraps are on their way back — and the countdown has officially begun.
Until we get the precise date, all we can do is circle the 14th of each month, stock up on napkins, and get ready to unwrap the comeback of the decade.
Also Read – Starbucks 2025 Summer Menu: New Horchata Shaken Espresso, Fan-Favorite Refreshers, and Sweet Surprises
