Mumbai, September 8, 2026 (Yes Punjab News)
Singer Kailash Kher has argued that an artist’s talent and the true value of music cannot be measured solely by the number of views a song receives on social media.
Speaking exclusively to IANS, Kher said technology may have transformed the way music reaches audiences, but basic human emotions remain unchanged.
Asked whether audiences need to look beyond view counts to understand the real worth of a song, Kher said commercial metrics should not be allowed to determine artistic talent.
“Anything that is sold or bought cannot determine the value of talent,” he said.
Drawing a comparison with professionals such as lawyers and chartered accountants, Kher said people assess their expertise and skills rather than their popularity or visibility.
“Even today, when you go to a lawyer to hire them, you do not take a decision based on how many views they have. You look at their qualities and skills. If you want to hire a CA, you look at their expertise. You do not simply look at their views. Skills matter in music the same way,” he said.
Kher further explained that a song’s success cannot always be determined by its initial view count. He compared social media visibility with a pay-and-park facility, where greater investment can generate greater exposure, but argued that music ultimately depends on its ability to connect emotionally with listeners.
“Music is the voice of the soul. As long as you do not touch someone’s soul, the number of views does not define the music,” he said.
The singer also pointed out that some songs may have limited reach initially but gain significant popularity over time.
Recalling his own career, Kher said several songs that later became popular were initially rejected by people who considered themselves experts. According to him, some of those same people later claimed that they had always believed the songs would succeed.
Kher’s comments come amid growing emphasis on digital metrics in the music industry, where views, streams and social media engagement often serve as indicators of a song’s reach.
FOLLOW NOW
