New Delhi, November 9, 2026 (Yes Punjab News)
Bollywood actor and NorthEast United FC owner John Abraham has expressed confidence in the growth of Indian football, citing strong digital viewership figures from the ongoing 2026-27 Indian Super League (ISL) season as evidence of the sport’s expanding popularity.
Abraham was in Goa on Thursday to watch NorthEast United FC defeat Churchill Brothers 2-0. Speaking about the league’s early response, he highlighted that the first five matches of the opening week attracted 65 million views and reached 52 million viewers on YouTube.
“I’ve been watching all the games, and it’s been a lot of fun. The ratings on YouTube are shattering records, and that just shows that India is ready for football. We’re ready for Indian football, and I’m very excited. It’s only a matter of time, and I’m saying this as a prophecy – the stands are going to be full. The stands are going to fill up completely. So, all credit to all of us who are partaking in this process,” said Abraham.
The NorthEast United owner believes the growing online audience will eventually translate into higher stadium attendance. With the league currently in its fifth week, the early viewership figures indicate that digital platforms are helping Indian football reach a wider audience.
Abraham’s prediction of packed stadiums reflects his optimism that greater visibility and engagement can help build a stronger match-day culture around the sport. The challenge for the ISL will be to sustain its digital momentum and convert online interest into consistent support for clubs across the country.
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