New Delhi, March 13, 2025 (Yes Punjab News)
Sonu Tyagi, the spiritually inclined visionary founder of Approach Entertainment Group and Go Spiritual, captivated students and faculty during an engaging interactive session titled Media and Emerging Avenues at the University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University (IPU).
The event, held on March 12, 2025, at 11:30 AM at the university’s Surjamal Vihar campus in Delhi, offered a deep dive into the evolving media landscape, emphasizing the power of ethical storytelling and a wide array of emerging career opportunities beyond traditional fields.
IP University, a prestigious NAAC A++ accredited state university, continues to lead in fostering academic excellence and innovation, making it an ideal venue for this impactful session.
Sonu Tyagi, a celebrated writer, director, producer, and media luminary, brought his wealth of experience to the forefront, sharing insights from his illustrious career in advertising, filmmaking, journalism, and spiritual media.
With advanced qualifications in Psychology, Advertising Management, Journalism, and Filmmaking, Sonu Tyagi has left an indelible mark on the industry through projects like the spiritual web series Two Great Masters, which explores the teachings of Swami Vivekananda and Paramhansa Yogananda.
His recent recognition at the Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College underscored his commitment to ethical journalism and spiritual empowerment.
The session, attended by students, aspiring media professionals, and faculty, was a masterclass in navigating the dynamic media ecosystem.
Tyagi highlighted the transformative potential of digital platforms and the rise of OTT content, while introducing students to emerging career avenues beyond traditional fields like Journalism, Advertising, and Public Relations.
He delved into opportunities in Celebrity & Artist Management, Influencer Management, Content Creation, Branded Entertainment, Digital Media and Journalism, and OTT, presenting these as vibrant pathways for the next generation.
Drawing from his leadership at Approach Entertainment Group, a trailblazing organization headquartered in Mumbai with operations across New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, Sonu Tyagi outlined how creativity and ethics can shape a positive societal narrative.
The group excels in celebrity management, film production, advertising, corporate film solutions, film marketing, and events, earning accolades like the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and Yuva Ratn Award.
Its subsidiaries, including Approach Communications—an award-winning PR and integrated communications agency with a healthcare vertical—and Approach Bollywood, a dedicated entertainment newswire, showcase its industry leadership.
Tyagi also previewed upcoming ventures like Approach Politics for political communications and Approach Rural for rural marketing, signaling ambitious expansion.
Tyagi’s spiritual inclination shone through as he emphasized the urgent need for positive and spiritual content creation aimed at youth, to foster a mentally fit and morally grounded society.
He motivated students to harness their skills to inspire others through uplifting content, drawing from his work with Go Spiritual, the charitable and spiritual arm of Approach Entertainment Group.
This transformative platform promotes spirituality, mental health, wellness, spiritual tourism, Ayurveda, holistic health, organic living, and social causes.
With the launch of Go Spiritual News Magazine and plans for Go Spiritual Web TV & OTT and a news app, it seeks to spread spiritual awareness globally. Sonu Tyagi highlighted how Go Spiritual and Approach Entertainment are actively campaigning against obscene and absurd digital content, advocating for media that nurtures rather than exploits.
He urged students to reject sensationalism and create content that reflects values and positivity, aligning with his vision for a better society.
Reflecting on the event, Sonu Tyagi said, “It was a privilege to connect with the talented students and faculty at USMC, IP University.
The media industry is at a crossroads, and I hope our discussion on emerging avenues—like Celebrity & Artist Management, Influencer Management, and OTT—and the need for positive, spiritual content inspires the next generation to create media that uplifts and empowers society.”
The event was expertly coordinated by Dr. Riyaz Arshad Nazish, a faculty member at USMC and a seasoned producer with a rich background in electronic media and filmmaking, alongside Dr. Kavita Koli, Producer Radio at USMC, who is all set to introduce a community radio at the University School of Mass Communication.
Dr. Nazish, known for directing impactful corporate films like Transforming Young Minds and Beyond Milestones for IP University, and Dr. Koli, with her innovative vision for community radio, ensured a seamless flow, fostering an interactive environment where students could engage directly with Tyagi.
Adding gravitas to the occasion was Prof. (Dr.) Durgesh Tripathi, Dean of USMC, whose pioneering work in digital media and online education enriched the dialogue with an academic perspective.
Students described the session as “eye-opening” and “motivational,” with many inspired to explore careers in Influencer Management, Content Creation, and OTT while embracing Tyagi’s call to create positive content.
His focus on spirituality and wellness, rooted in Go Spiritual’s mission and the campaign against harmful digital content, struck a chord, encouraging attendees to rethink media’s role in building a healthier society.
The University School of Mass Communication, a trailblazer in media education, reaffirmed its commitment to bridging academia and industry through this event. Offering programs like BA and MA in Journalism and Mass Communication, as well as Ph.D. opportunities, USMC equips students with the skills to thrive in a competitive field.
The session underscored the school’s dedication to preparing future leaders who can navigate the complexities of modern media with creativity, conscience, and a commitment to societal good.
