New Delhi, August 23, 2026 (Yes Punjab News)
Urban Company has filed a defamation and disparagement suit against Kent RO Systems in the Delhi High Court, alleging that the company ran misleading advertisements and social media posts targeting its Native range of water purifiers.
According to an exchange filing, Urban Company filed the suit on August 11, alleging that Kent RO’s campaign questioned the two-year filter life and two-year no-servicing features of its Native M0, M1, M2, M1 Pro and M2 Pro models.
Urban Company alleged that Kent RO described these features as a “marketing gimmick” and portrayed the use of Native water purifiers as “unsafe” and “risky” for consumers.
The matter was heard by the Delhi High Court on August 12. During the proceedings, Kent RO informed the court that it would withdraw the advertisements that were the subject of the lawsuit.
According to Urban Company’s filing, Kent RO also undertook not to publish or run other advertisements or promotional material making the same or similar claims about water purifiers offering a two-year filter life or two-year no-servicing feature in a manner that disparages Urban Company.
The court directed Kent RO to remove the advertisements and related social media content within 15 days from August 12. The order was passed on August 12 and uploaded on the Delhi High Court website on August 22.
The dispute is part of a wider legal battle between the two companies. Urban Company said other matters remain sub judice, including a patent infringement suit filed by Kent RO and its counterclaim against Kent RO’s patent.
Urban Company has also filed a separate suit alleging tortious interference against Kent RO.
The latest development comes amid significant movement in Urban Company’s stock. Its shares closed 8.19 per cent higher at Rs 157.41 on Friday. The stock has gained nearly 20 per cent so far this year, while remaining down around 6 per cent over the past 12 months.
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