Ludhiana, Feb 15, 2024 (Yes Punjab News)
Agriculture accounts for about 14% of GDP and employs about 55% of the workforce.
Analysis highlights that farmers who toil hard receive very less income as compared to middle man and the MNCs that distribute the end products to consumers.
Considering this scenario, Punjab Agricultural Management and Extension Training Institute (PAMETI) and National Institute of Agricultural Extension Management (MANAGE), organized a three-day training programme on “Innovative Marketing Methods for Income Enhnacement” from February 12 -14, 2024.
The training was attended by 30 extension functionaries from Agriculture and allied departments of Punjab and Haryana.
The objective of this training was to equip participants with knowledge and practical marketing models being used by progressive farmers to increase their profitability.
Dr K B Singh, Director PAMETI inaugurated the programme and emphasized the importance of direct selling by farmers so that middle man can be eliminated and the farmers should go for value addition after getting trainings from PAMETI and other institutions and sell to consumers.
Dr Harmeet Kaur, coordinator of the training discussed the various options for marketing strategies that farmers can use and Dr Ramandeep Singh, Director School of Business Studies, PAU discussed the successful case studies from Punjab.
An experience sharing session was done during the exposure visit to Nanoki village at Agro tourism site developed by Gary Farms.
They have developed the rural model of Punjab and is visited by tourists who want to experience the rural culture of Punjab.
Dr. Shalendra from MANAGE during valedictory session urged the participants to disseminate the knowledge earned from training among the farmers so that such innovative marketing methods can be applied at grass root level.
In response to this, participants appreciated the efforts of experts and demanded more trainings like this in future.
