New Delhi, October 22, 2026 (Yes Punjab News)
Apple’s first foldable smartphone, the iPhone Duo, is witnessing stronger-than-expected consumer interest in India as it enters its first day of sales, with industry experts predicting that the device could establish a new ultra-premium category and create a “halo effect” for the broader iPhone lineup.
According to industry analysts, the response since pre-orders opened has surprised market observers, particularly given the device’s premium starting price of Rs 2,99,900.
Counterpoint Research said consumer interest in the iPhone Duo in India has significantly exceeded initial projections, reflecting growing demand for ultra-luxury smartphones among affluent buyers.
“We did some consumer sentiment checks on Duo, and the initial expectations are almost three to four times higher than what we had anticipated,” said Tarun Pathak, Research Director at Counterpoint Research.
He attributed the strong response to the device’s distinctive form factor and the attention generated by its India pricing, which have helped drive consumer curiosity and engagement.
Pathak said the iPhone Duo could represent a shift in Apple’s product hierarchy, with the foldable device potentially creating a halo effect across the company’s smartphone portfolio. Traditionally, Apple’s Pro models have occupied the top position in its iPhone range.
Industry observers have also flagged potential supply constraints during the initial weeks following the launch, which could lead to longer waiting periods for customers.
Prabhu Ram, Head of the Industry Intelligence Group at CyberMedia Research (CMR), said the firm’s early channel checks indicated strong consumer interest and resilient demand for the foldable smartphone.
“Our early channel checks point to strong consumer interest and resilient demand for the iPhone Duo, with supply-chain constraints potentially extending wait times across online and retail channels,” Ram said.
He noted that Apple was entering the foldable smartphone segment after competing manufacturers had already advanced through several generations of devices.
“Foldables are eight generations in, but Apple is poised to shape the pace and direction of the market’s next phase. Deep hardware-software integration, complemented by intelligent app optimisation, could deliver a more seamless experience and strengthen mainstream adoption,” Ram said.
Industry experts believe Apple’s entry could influence the next phase of the foldable smartphone market, while the device’s premium positioning and integration of hardware and software may help expand interest in the category.
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