Tuesday, April 20, 2021
400 GTB

NNP Pardarshi

NNP LawOrder 11 04 2021

NNP Farmers

Punjab SSSB 27

capt covid appeal

navan naroa 30

state mega job fair

Edu 20 March

Ayushman 11 04 2021

Markfed Sohna New

Verka Ice Cream

Innocent Hearts INNOKIDS Banner

74% consumers in red zones not inclined to spend on non-essentials post lockdown: Survey

- Advertisement -

New Delhi, May 15, 2020-

Discretionary spending has taken a massive hit as consumers are deferring non-essential purchases due to the uncertainty caused by the spread of coronavirus.

According to a survey by Local Circles, consumers in red zones were asked once the lockdown is relaxed in their areas what items would they spend on, to which 74 per cent consumers said they are in no mood to spend on anything other than essentials post lockdown. The survey received over 24,000 votes from consumers spread across 124 red zone districts of the country.

Overall, the numbers in this survey show a big shift in the consumer mindset post COVID-19 lockdown, as 42 per cent now want to get items of need delivered to their doorsteps so that they could follow the social distancing protocols.

Also, post the lockdown relaxation, when it comes to services, people will spend most on air conditioners, fridge, appliance repairs, home repairs and salon/beauty services.

In cities like Delhi, Bengaluru, Pune, Hyderabad and Mumbai which have been under the lockdown for almost 50 days now, the consumer concerns are the highest where many haven’t been able to get products and services they need.

Local Circles said as the lockdown is eased out in red zones post May 17, the survey and discussion feedback indicates that there will be a spike in spending on what is called as the secondary essential products and services outlined in this report. Spending on discretionary products and services that are not of primary and secondary need will continue to take a hit in the short to medium term.

Consumers in red zones say they want to buy gadgets, home supplies and office/school supplies post upcoming lockdown relaxations.


ALSO READ:
70% Indians to avoid public transport, 62% to ditch Ola, Uber: Survey


Consumers in red zones were asked once the lockdown is relaxed in their areas, what ‘products’ in specific will they spend on. At least 5 per cent said they would buy gadgets like laptop, printer, tablet, mobile etc., while another 5 per cent said they will buy office/school supplies like stationary, mobile accessories, books etc.

A total of 4 per cent said they would buy white goods & appliances like AC, cooler, refrigerator, grinder etc., 1 per cent said automobiles (car/scooter), 6 per cent said home furnishing & supplies while 2 per cent said fashion & apparels. At least 3 per cent said they will spend on other non-essential items.

As many as 74 per cent consumers said they are in no mood to spend on anything other than essentials post lockdown.

Discretionary spending has taken a massive hit as consumers are deferring non-important purchases due to the uncertainty caused by the spread of Coronavirus.

If consumer choices are bifurcated based on only the ones who said they will spend on non-essentials post lockdown relaxations, Local Circles said it can be adjudged that 19 per cent would buy gadgets like laptop, printer, tablet, mobile etc., while another 19 per cent will buy office/school supplies like stationary, mobile accessories, books etc.

15 per cent would buy white goods & appliances like AC, cooler, refrigerator, grinder etc., 4 per cent automobiles (car/scooter), 23% home furnishing & supplies while 8 per cent will spend on fashion & apparels. 12 per cent consumers will spend on other non-essential items.

Consumers in red zones were asked if they are looking at spending post lockdown relaxations in any of the non-essential categories, namely gadgets, office/school supplies, white goods, automobile, home furnishings, fashion etc., how will they purchase them.

In response, 33 per cent said they will order via ecommerce while 41 per cent said they will visit a retail store. 9 per cent said they will get it delivered from a retail store while 17 per cent were unsure about it.  (Agency)


For YesPunjab updates on TELEGRAM, download TELEGRAM and CLICK HERE TO SUBSCRIBE


- Advertisement -

Yes Punjab - TOP STORIES

Punjab News

Sikh News

Transfers, Postings, Promotions

- Advertisement -SGPC Wheat Appeal

Stay Connected

20,397FansLike
112,826FollowersFollow

ENTERTAINMENT

Vidyut Jammwal launches his banner Action Hero Films

Mumbai, April 19, 2021 - Bollywood action star Vidyut Jammwal launched his home production banner, Action Hero Films, on Monday. "The viewers have embraced and loved...

Shweta Tripathi shoots in Benaras amid Covid rise

Benaras, April 19, 2021 - Actress Shweta Tripathi has started shooting for her upcoming web-series "Escaype Live" in Benares amid a spike in Covid-19 cases...

The Thalaiva knows no boundaries – by Vinod Mirani

The recent announcement of the Dadasaheb Phalke Award this year for South superstar Rajinikanth is celebrated by all Indians, in India and abroad. Actually,...

When people thought Big B had lost his eyesight!

Mumbai, April 17, 2021- Amitabh Bachchan uploaded a throwback picture on Saturday, striking retro swagger in sunglasses. He recalled those were the days when wearing...

National

GLOBAL

OPINION

Indian Police

Police reforms: Goals and means – by DC Pathak

The well known protagonist of police reforms, Prakash Singh, in a recent write-up diagnosed the problem behind an apparent lack of progress in this...
Atal Bihari Vajpayee

April 2003: US in Iraq, Vajpayee’s Pak initiative and Worldview India – by Saeed Naqvi

April 2003 was the cruelest month for the people of Iraq, a month of reflection on Pakistan by Prime Minister Atal Bihari Vajpayee, and...
Punjab Police Logo

Politicization of Police Force – by KS Chawla

Maharashtra Police are in news these days thanks to the politicization of the police force almost all over the country. The Maharashtra police or...

SPORTS

Health & Fitness

Ayurveda medicine

Can alternative medicine systems like Ayurveda be tapped to fight Covid-19?

New Delhi, April 19, 2021 - Even though Covid-19 vaccination is in full swing, the pandemic continues to affect a huge population, severely affecting the countrys economic and social fabric. There are many who recommend tapping Ayurveda, Indias ancient alternative medical system. A report in Hindustan Times last December draws attention to the praise lavished for Ayurveda by the Delhi Government...

Gadgets & Tech

error: Content is protected !!