Trade & Industry
Chandigarh, April 29(Kulbir Kalsi):
India’s leading car manufacturer Maruti Suzuki celebrated the fifth anniversary of its entry level sedan Swift Dzire with its customers in the city.
Over 60 customers with their families participated in the ‘Dzirable Mileage Rally’ held in the City yesterday. The ceremonial flag off that took place from Hotel Park Plaza; Chandigarh covered a distance of 45 kms to culminate at Hotel Park Plaza destination.
The rally was second in the series of celebrations to mark the 5.5 lakh cumulative sales and the 5th anniversary of the launch of Swift Dzire. The Swift Dzire celebrations commenced earlier this month with the launch of Swift Dzire Regal, a limited edition variant. The Dzireble Mileage Rally celebrations were held over the weekend in 31 cities across the country.(...contd.)
Mr. Sukhdeep Singh Sahota won the coveted crown for clocking in the best mileage of 49.7 kmpl in the diesel category while Mr. G.S. Bajwa won in the petrol category with 45.1 kmpl mileage. Interestingly, the average fuel efficiency in the city event was 32 kmpl for petrol and 35 kmpl for Diesel. The certified fuel efficiency of Swift Dzire petrol is 19.1 kmpl and Swift Dzire Diesel is 23.4 kmpl.
At the occasion Mr. Jatinder Singh Dhindsa Regional Manager, Maruti Suzuki India Limited said, “The Dizerable Mileage Rally is an innovative way to thank the old, new and prospective Maruti Suzuki Swift DZire customers. Over 5 lakh customers in just 5 years is a milestone that every automobile manufacturer dreams of and out customers have helped Swift Dzire to achieve it. The sales numbers reflect the strong customer connect of the Swift DZire for its high fuel efficiency, low cost of ownership and the overall value” The Participants were provided with a time chart, route map and maximum mileage booklet as they drove their cars on a pre-defined route to the destination.
Prior to the flag off the Dzirable Mileage Rally the Company’s engineers and technical teams gave tips and tricks to enhance the fuel efficiency of their cars.
Maruti Suzuki Swift Dzire was launched in March 2008 and has won customer’s hearts successful from the first day itself. In recent months the Swift Dzire has been selling aroung 18000 units monthly across the country.