Chandigarh, Dec 27, 2024 (Kulbir Kalsi)
In a city that blends urban charm with lush gardens, Chandigarh has made Swiggy Instamart its ultimate partner for everything convenient—from self-care essentials and party preps to tech upgrades and traditional buys.
The annual “How India Swiggy’d 2024- Swiggy Instamart Edition” report captures the city’s unique shopping habits that reflect its practical yet indulgent personality.
On the report, Amitesh Jha, CEO, Swiggy Instamart, said, “Since launching in October 2021, we’ve seen Chandigarh increasingly turn to the convenience of quick commerce, with everything from everyday essentials, toys, beauty, makeup, and even festive essentials delivered in just 10 minutes.
The top purchases from the city include milk, curd and paneer, with a city user spending as much as ₹8,44,468 on groceries, electronics and everything else they need in 10 mins. We’re proud to be a part of this journey, making convenience a part of daily life, and helping our customers enjoy what they need, when they need it.”
Chandigarh’s burrahh Quick Commerce Trends in 2024
Chandigarh’s favourites: It’s all dairy-licious, as the top most ordered by the city were milk, curd and paneer
Incognito Escapades: With over 4,000 orders placed in Incognito mode, Chandigarhites showed that it gives into its guilty indulgences stealthily. The most ordered items through Incognito mode were masala potato chips, toned milk, curd and soft beverages
Gold Rush: A user spent over ₹80,000 on gold and silver coins this Dhanteras, shining bright while keeping traditions alive
The ultimate spender: The highest single-user spend from Chandigarh was recorded at ₹8,44,468
Tradition, Tech, and Trends
Style Statements: Chandigarh’s flair for tradition came alive with hundreds of orders for kurtas and sarees.
Gadget Goals: The city stayed tech-ready, placing over 3 lakh orders for electronics—balancing style and practicality like pros.
The Chandigarh Way
From a creamy obsession with dairy to sneaky incognito splurges and festive gold rushes, Chandigarh’s shopping habits were anything but ordinary. Whether it was dressing up for celebrations, turning quiet nights into party-ready moments, Swiggy Instamart kept Chandigarhites ahead of the curve—delivering convenience with a dash of style and a lot of flair.
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