Saturday, May 21, 2022

ਵਾਹਿਗੁਰੂ

spot_img





US introduces privacy bill to ban online ‘surveillance advertising’

Washington, Jan 19, 2022- The US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Meta (formerly Facebook), Google and others.

The bill allows users to sue platforms like Facebook and Google if they break the law, granting up to $5,000 in relief per violation.

Titled ‘The Banning Surveillance Advertising Act’, the bill seeks to limit the ways that Big Tech serve ads to their users.

It, however, makes some small exceptions, like allowing for “broad” location-based targeting and “contextual advertising”, reports The Verge.

“The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting,” Anna Eshoo (D-CA), the bill’s lead sponsor, said in a statement.

“This pernicious practice allows online platforms to chase user engagement at great cost to our society, and it fuels disinformation, discrimination, voter suppression, privacy abuses, and so many other harms. The surveillance advertising business model is broken,” Eshoo said late on Tuesday.

Any targeting based on “protected class information, such as race, gender, and religion, and personal data purchased from data brokers” would not be allowed.  (Agency)

Subscribe to YesPunjab Telegram Channel & receive important news updates

- Advertisement -

Yes Punjab - TOP STORIES

Punjab News

Sikh News

Transfers, Postings, Promotions

- Advertisement -spot_img

Stay Connected

20,323FansLike
114,295FollowersFollow

ENTERTAINMENT

National

GLOBAL

OPINION

Musk wants to investigate bots before Twitter deal – by Narvijay Yadav

The blue bird of Twitter is in trouble once again. The question has arisen whether Tesla CEO Elon Musk will confirm the deal or...

Fault lines widening amongst Indian Muslim religious leaders – by Asad Mirza

New Delhi, May 16, 2022- Recent outreach activities by Muslim leaders across India relays very disturbing and hopeless signs, instead of formulating a strategy...

Growing heat, vanishing wheat, shrinking size – by Narvijay Yadav

When I bought a packet of sandwich bread in the morning, the vendor said that the ‘price has increased’. Then I saw news in...

SPORTS

Health & Fitness

Cold virus caused 100,000 deaths worldwide in kids in 2019: Lancet

London, May 20, 2022- Acute lower respiratory infection caused by Respiratory Syncytial Virus (RSV) was responsible for more than 100,000 deaths in children under five across the globe in 2019, according to a study published in The Lancet. The study is the first to examine RSV disease burden in narrow age brackets, reporting that there were over 45,000 deaths in...

Gadgets & Tech