Jaipur, July 27, 2026 (Yes Punjab News)
Social media has emerged as a major arena for political engagement in Rajasthan, with both the Congress and the BJP sharpening their focus on digital platforms as they prepare for the upcoming local body elections.
Former Chief Minister Ashok Gehlot has called on the government to pay greater attention to the concerns being expressed by Generation Z on social media, describing the younger generation’s online voice as significant for the country’s future. At the same time, the BJP has indicated that it will review and strengthen its Instagram strategy once the ongoing Parliament session concludes.
Speaking on the growing influence of digital platforms, Gehlot said social media has evolved into a powerful medium over the past few years. He asserted that the opinions of Gen Z deserve serious consideration and questioned why the state government was not responding adequately to the issues being raised by young people online.
BJP spokesperson Ramlal Sharma said the party’s immediate priority remains the Parliament session, but added that preparations for the local body elections would include a renewed focus on Instagram and other social media platforms to strengthen voter outreach.
The increased emphasis on digital campaigning comes amid growing recognition of Instagram as an influential platform for connecting with first-time and young voters.
Among Rajasthan BJP leaders, Rajyavardhan Rathore has the largest Instagram following with nearly 1.9 million followers. Chief Minister Bhajan Lal Sharma has around 1.2 million followers, while Deputy Chief Minister Diya Kumari is followed by approximately 741,000 users. Former Chief Minister Vasundhara Raje also maintains a strong digital presence with nearly 1.1 million followers.
On the Congress side, Ashok Gehlot has around one million Instagram followers, while senior leader Sachin Pilot has built an audience of nearly 1.2 million.
Despite the growing importance of digital communication, several members of the Rajasthan Cabinet continue to have a relatively modest social media presence. BJP state president Madan Rathore has nearly 49,900 Instagram followers, while State Minister Manju Baghmar has over 8,400 followers. Ministers Hemant Meena, Jawahar Singh Bedham and Forest Minister Sanjay Sharma also have comparatively limited visibility on the platform.
The varying social media reach among political leaders highlights the evolving nature of electioneering in Rajasthan, where online platforms are increasingly shaping public discourse, influencing voter engagement and becoming central to political messaging.
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