New Delhi, Nov 23, 2024
The BJP-led NDA (MahaYuti) secured a massive victory in Maharashtra, largely due to the trust voters placed in Prime Minister Narendra Modi’s vision and leadership.
The schemes and promises PM Modi highlighted during his rallies resonated deeply with the electorate, contributing to the BJP’s strong performance in the assembly elections.
However, the success of this campaign can also be attributed to the strategic efforts of Union Ministers Bhupender Yadav and Ashwini Vaishnaw. These two leaders played a crucial role in translating the PM’s message into action, ensuring it reached every corner of Maharashtra. They worked tirelessly to organise rallies, facilitate meetings with party workers, and engage with the public directly.
The key schemes shared by the Prime Minister were effectively communicated to the masses in a simplified and relatable manner, thanks to the strategic approach devised and executed by Yadav and Vaishnaw. Their efforts ensured that the BJP’s message was reflected not just in speeches but at the grassroots level, making a significant impact on the electorate ahead of the assembly elections.
It is said that they were the quieter architects behind what led to the BJP-led Mahayuti’s sweeping victory in the Maharashtra assembly elections. They helped the BJP-led ruling alliance storm back to power once again.
Despite remaining largely out of sight for the public during the campaign or rallies, their strategic roles were crucial in securing the party’s success in the key state of Maharashtra where the Lok Sabha results in June were not good news for BJP.
Both Yadav and Vaishnaw, entrusted with the roles of in-charge and co-incharge respectively for the Maharashtra elections, played a crucial behind-the-scenes role, steering the party’s efforts from the shadows.
Remarkably absent from public rallies and from media glare, the duo worked diligently, skillfully and efficiently to ensure that the BJP’s strategy was effectively implemented at every level.
When Union Home Minister Amit Shah released the BJP’s manifesto in Mumbai on November 10, Yadav and Vaishnaw were nowhere to be seen on the dais as was expected. They were seen in the audience then.
However, their absence from the spotlight did not undermine their significant influence. They continued to work in the direction of reaching out to party workers and other supporters, sharing the required guidance and strategic inputs to strengthen the BJP’s position.
They worked meticulously to counter the caste and social engineering of Congress leader Rahul Gandhi. They were instrumental in addressing key challenges, which included countering the strategies of the opposition MVA and maintaining party unity by resolving internal dissent.
Their success in Maharashtra reminds one of their earlier performances in Madhya Pradesh, where they helped the BJP win decisively despite anti-incumbency sentiment. The BJP leadership recognised their skills and talents after their successful handling of the Madhya Pradesh election, where their strategic prowess paved the way for a victory in a state where many expected the BJP to hardly sail through.
In view of this track record, the BJP entrusted them with Maharashtra in the month of June, and once again, they delivered results that exceeded expectations.(Agency)
