17.1 C
Delhi
Tuesday, March 19, 2024
spot_img
spot_img

Micromax unveils new smartphone brand ‘in’

New Delhi, Oct 16, 2020-
Domestic electronics brand Micromax on Friday unveiled a new smartphone sub brand ‘in’ and will soon introduce a new range of products under the new sub-brand.

To begin the re-entry into the smartphone segment, Micromax plans to invest Rs 500 crore and will build products from ground-up for the new-age consumers in the country, the company said in a statement.

The Ministry of Electronics and IT last week approved several non-Chinese companies including Bhagwati (Micromax) for manufacturing of mobile phones in the country under the government’s Production-Linked Incentive (PLI) scheme.

“We are delighted to make a comeback in the India market with our sub brand ‘in’. When you have the word India or ‘in’ on you, it gives you a sense of responsibility,” said Rahul Sharma, Co-founder, Micromax.

With the ‘in’ brand, “we will provide a bona fide choice that will allow consumers to edge ahead with high performance oriented products, without infringing on their privacy,” he added.

Micromax has manufacturing facilities at two locations — Bhiwadi and Hyderabad. The brand has a capacity of producing over 20 lakh phones per month.

The brand is also working on strengthening its already established retail and distribution network.

Currently, the company has a retail presence in the form of more than 10,000 outlets and over 1,000 service centres. (Agency)

Yes Punjab Online Since 2012


Click here to Like us on Facebook


TOP STORIES

PUNJAB NEWS

TRANSFERS & POSTINGS

Stay Connected

223,537FansLike
113,236FollowersFollow

ENTERTAINMENT

NRI - OCI

GADGETS & TECH

SIKHS

NATIONAL

WORLD

OPINION