Thursday, July 29, 2021
400 July

Pension 1500 gif

Shaheed 50 lakh gif

Kisan Karza 5.64 lakh gif

Kisan 48 hours gif

Ashirwad 51000 gif

Sohna Markfed

Innocent Admission

Indians seek personalised customer experiences the most

- Advertisement -

New Delhi, June 26, 2019-

People in India have the highest requirement for personal services in the world with 82 per cent Indians demanding offline as well as online personalised experiences, a new study by software giant Adobe said on Wednesday.

The “Adobe Experience Index 2019” that surveyed 1,000 adults found that while two out of three people in India prefer human interaction over interacting with machines, a majority of 79 per cent people are happy to have automated experiences — especially younger consumers with 84 per cent people aged between 25-34 years.

On the other hand, brand-loyal older Indians — aged between 50-64 years — are more likely to agree that brands already know and respect them. They feel brands make technology transparent to them.

“In the past few years, India has seen competition across brand categories intensify, with businesses giving their consumers more choices than ever before. Therefore, Indians having the highest expectations across the world when it comes to personalised customer experiences does not come as a surprise,” said Sunder Madakshira, Head, Marketing, Adobe India.

The study highlighted that customer respect and personalisation are important criterias of brand interaction, even for the Gen Z consumers.

If these expectations are not met, it could impact businesses’ bottom line, with one in four consumers abandoning their cart as a result of having challenging user experience and customer care.

While Indian consumers are impressed with the potential for automation at smart stores, the study said that 18-24 years old Gen Z are less convinced that technological innovations will improve their lives.

And just as good user experiences are seemingly earning brands brownie points, bad experiences also leads to one in three consumers over 35 years of age saying that they would stop purchasing from the company altogether.

The top three experience-breakers for Indian customers are hidden fees after purchase, no cancellation policies for travel packages and different returns policies for marketplace sellers.

“In order to succeed in this experience age, businesses need to be aware of what their consumers want and aim towards delivering personalised, seamless experiences in real-time,” Madakshira added.  (Agency)

- Advertisement -

Yes Punjab - TOP STORIES

Punjab News

Sikh News

Transfers, Postings, Promotions

- Advertisement -spot_img

Stay Connected

20,369FansLike
111,904FollowersFollow

ENTERTAINMENT

National

GLOBAL

OPINION

Attack on Chinese in Pakistan

Who is behind the attack on Chinese in Pakistan – by Amjad Ayub Mirza

The deadly attack, carried out on July 15, on a coach carrying Chinese engineers to an under-construction tunnel site at the 4300 MW Dasu...
Coexistence

Coexistence, a unifying factor for Indians – by Asad Mirza

For most political parties, sociologists and psephologists what a common Indian on the street thinks matters most. It is an insight into a common...
Taliban Afghanistan

Taliban’s Next Stop: Kabul, Kashmir and Kerala – by Amjad Ayub Mirza

The speedy advance of the Taliban from northern Afghanistan to Kabul in the eastern section of the country could not have been achieved without...

SPORTS

Health & Fitness

Monsoon Hair Care

Monsoon Hair Care Tips

New Delhi, July 28, 2021- The monsoon season is much loved by all -- a welcome respite from the hot summer, cool showers bring out a rich, earthy scent and a gentle breeze blowing through the hair. Despite it being the season of love and romance -- the monsoon can be quite unhealthy for the hair and scalp. Just...

Gadgets & Tech

error: Content is protected !!