Monday, January 17, 2022



Global report questions BYJU’S meteoric rise in India

- Advertisement -

New Delhi, Dec 7 (Agency) With more than six million paying users, and a 85 per cent renewal rate, edtech unicorn BYJU’s has had a glorious run in India, particularly since the Covid-19 pandemic began. However, behind this meteoric rise lies customer disputes related to refunds and deficiency of services, parents being pushed into debt burden, and unsatisfied employees who were bullied with aggressive targets, the BBC reported.

Founded by Byju Raveendran in 2011, the world’s highest-valued edtech start-up is funded by Facebook founder Mark Zuckerberg’s Chan Zuckerberg Initiative, and major private equity firms such as Tiger Global and General Atlantic.

The ongoing pandemic, which began nearly two years ago, led to closure of schools and pushed children into online classes. The sudden shift made both children and parents anxious — presenting BYJU’S with an ideal market.

The BBC spoke to many parents, according to whom the edtech giant’s promised services never materialised. This includes its one-on-one tutoring and mentor.

Moreover, the company’s sales “tactics included incessant cold calls and sales pitches whose effect was to convince them that their child will be left behind if they don’t buy a BYJU’S product”. The disgruntled parents allege they were misled by sales agents, who would be “least bothered” for a refund, once a sale is done.

According to education experts, the hard sales tactics gave rise to parents’ insecurities, and added to their debt burden, the report said.

BYJU’s denied the allegations and in a statement to BBC, it said “only if the student and parent sees value in our product and develop trust do they purchase it”.

Further, the BBC probed former BYJU former employees who complained of “pushy managers”, and a high-pressure sales culture that emphasised aggressive targets, all which took a toll on their mental health.

Several employees also complained that “12-15 hour work days were a regular feature of their job, and staff who couldn’t clock 120 minutes of ‘talk-time’ with potential customers were marked absent, resulting in loss of pay for that day”.

BYJU’S, however, said that their “employee culture does not permit any misbehaviour or bad behaviour towards parents” and that “all rigorous checks and balances are in place to prevent misuse and abuse”.

“All organisations have rigorous but fair sales targets and BYJU’s is no exception,” the firm said. They added that mindful of employees’ health and comfort, they offered a robust training programme.

Meanwhile, consumer courts in India have ordered BYJU’S to pay damages to customers in disputes related to refunds and deficiency of services in at least three different cases, the report said.

The online tutoring firm also has hundreds of complaints against it in online consumer and employee forums. But, BYJU’s noted that they had reached a settlement in these legal cases, and their grievance redressal rate was 98 per cent, the report said.  (Agency)

Subscribe to YesPunjab Telegram Channel & receive important news updates

- Advertisement -

Yes Punjab - TOP STORIES

Punjab News

Sikh News

Transfers, Postings, Promotions

- Advertisement -spot_img

Stay Connected






Principles that define success – by DC Pathak

Many among the most successful businessmen of our times have written about their experience of what they passed through in reaching to the top...

Timely Delhi HC reminder to foreign arbitrals respect of sovereign bodies protecting domestic public policy – by Hiroo Advani

A sudden series of new developments in the Amazon & Future Group - Reliance acquisition dispute has paved the way for another set of...

American democracy in peril? – By Asad Mirza

It seems a paradox. But one of the oldest democracies of the world, the US which has the habit of preaching the world about...


Health & Fitness

Too much ‘giloy’ can do more harm than good: Study

Lucknow, Jan 16, 2022- When the first wave of Covid struck, know-it-all doctors and 'medical experts' claimed that 'giloy' was an immunity booster that would help fight the virus. Almost overnight, the sales of Giloy rocketed and people started taking it without any medical consultation. Now two years later, a study recently published in Hepatology Communications, the official journal of the...

Gadgets & Tech