Wednesday, May 25, 2022



Getting engaged or married? Choose platinum

New Delhi, April 28, 2022 – An engagement or an exchange of rings is that moment – the first step towards a lifetime of togetherness, the time one realises what they have is meant to be cherished.

Couples wistfully embark on a special journey of committing to always having each other’s back, as friends, as each other’s strongest supporters, as each other’s biggest critics, loudest cheerleaders and partners for life. Whether a grand affair or fiercely private and intimate, this moment is worthy of something truly unique, truly exceptional – Platinum.

Born of the stars and 30 times rarer than gold, platinum is found in select locations across the world, making it much sought after. Another unique quality of the metal is its ability to remain unchanged through time and circumstance, never losing its natural white lustre or form, much like the love one would aspire for.

As couples commit to being each other’s strongest allies 95% pure platinum becomes their metal of choice to commemorate this moment. The PT 950 mark stamped on each piece stands testimony to the purity of the metal, being one of the highest that precious jewellery has to offer. And just like the strength of the love that these couples share, platinum’s high density makes sure that it holds onto precious stones firmly and securely for a lifetime.

Intricately crafted platinum love bands celebrate a love that is truly rare, based on modern and progressive values of mutuality, respect, equality and friendship much sought after in a relationship today. With its differentiated look, unique and modern design sensibilities, its reputation as the metal of love it appeals to the younger millennials and gen Z.

Discover the collection of Platinum Love Bands Engagement Collection to make this occasion even more special:

Lover’s embrace: The latticework on these rings resembles how the two of you shield each other every step of the way. Crafted in 95 per cent pure platinum, Platinum Love Bands hold their shape no matter what – a fitting way to tell your special someone that they’ve always got a safety net, carefully woven with strength and comfort.

Forged by Faith: Rippled motifs on these bands exemplify the journey the two of you share. And a journey like yours can only be marked with a metal that’s just as resilient – platinum.

Rising in love: Twin hearts anchor both these rings, reflecting how your love inspires you both to stand tall through it all. Cast in 95 per cent pure platinum, a metal that’s truly enduring and never fading- much like your love – truly rare?

The best of us: Overlapping metal layers come together to form an unbreakable bond, signifying how the two of you are stronger together. And for a love that’s as rare and strong as yours, only platinum, a metal equally strong will do.

The collection is available across 1500+ leading jewellery stores in India. Explore more designs from the Platinum Days of Love, available at leading jewellery retail stores across India.  (Agency)

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