Friday, September 17, 2021
Farmers Debt Relief

77 shaheed soliders

516 sewa kendras

9300 cr Investment

helpline portal

jallianwala bagh


Markfed Sept to Nov

Innocent Admission

Banarasi sarees to have QR code woven in

- Advertisement -

Varanasi, July 25 (Agency) A QR code will now be woven into handloom Banarasi sarees to affirm their genuineness.

A research team at the Mechanical Engineering department (Industrial Management) of Indian Institute of Technology, Banaras Hindu University (IIT-BHU) has developed a new technique that has inbuilt, weaved QR code containing details of saree, handloom mark logo, Silk Mark and Banaras Geographical Indications (GI) logo.

The research work was done by IIT(BHU) and Angika co-operative society for confidence-building measures using QR code and logos on sarees in the handloom industry.

The researchers said that the inbuilt weaving of logos in the saree will authenticate the purity of handmade handloom saree. It will give confidence to customers to pick the right handloom sari and curb the misuse of the handloom and its products.

Prof. Prabhash Bhardwaj said that the Varanasi handloom industry has to adopt modern approaches.

“According to the study conducted by our research scholar, there is huge potential for incorporating IT based applications in this industry. At present, our research team came up with QR code technology and logos weaving on saree,” he said.

The manufacturer can weave the QR code on saree with details of his own firm and manufacturing. Whenever customers want to know about a product, he has to use the scanner in his mobile to know about it. He will get all details entered in the QR code, like place of the manufacturer, date of manufacture, etc. These measures will create confidence in customers and increase sales.

Research scholar M. Krishna Prasanna Naik, who is working on the growth of the Banaras handloom industry, said that the Banaras handloom industry is facing major issues, with marketing being one of them.

According to his study, most customers are not aware of the difference between handloom and power-loom made saree. Only a limited number of customers know about the handloom mark and GI mark.

His study also shows that customers are unaware of whether sellers provide real handloom marks or duplicate handloom marks with products. So, he came up with the idea of sarees having logos and QR code.

Naik said that the fully designed saree consists of 6.50 meters in length in which 1-meter blouse pieces are included.

After the sari part is completed, a part of 6-7 inches of plain fabric before the blouse is weaved. This patch contains the QR code and the other three logos.

Incorporating these logos in this extra fabric piece, will not reduce the fabric strength and style and the looks of the saree will remain intact.

Amresh Kushwaha, chairman, Angika co-operative society and Angika, a Varanasi based designer, have implemented the idea for the first time.

They said that due to the lack of proper use of GI marks and handloom marks, customers are not sure about the originality of the saris.

“So, we are trying to incorporate this QR code and handloom mark logs in our sarees. It will help our local and foreign customers to differentiate between handloom products and power loom products,” they said.  (Agency)

Subscribe to YesPunjab Telegram Channel & receive important news updates

- Advertisement -

Yes Punjab - TOP STORIES

Punjab News

Sikh News

Transfers, Postings, Promotions

- Advertisement -spot_img

Stay Connected






Rahul Gandhi Congress Neon

RaGa’s Kashmiri Pandit solidarity may be an assertion for electoral gain – By Deepika Bhan

Thirty-one years after the exodus of Kashmiri Pandits from Kashmir, the Nehru-Gandhi family has for the first time unambiguously spoken up for the community....
Faiz Hameed ISI

Kingmaker of Afghanistan, Pak spy chief Faiz Hameed could be next army chief – by Mrityunjoy Kumar Jha

His Masters Voice (HMV) -- that is how the Chief of Pakistan's spy agency, Inter-Services Intelligence (ISI) is known in his country. Hameed is...

Existential crisis in Lebanon – by Asad Mirza

While the world it seems has been too occupied with the developments in Afghanistan, another tragedy in the making is currently on in Lebanon...


Health & Fitness


Early diagnosis key to cure lymphoma: Doctors

New Delhi, Sep 15, 2021- Proper and timely diagnosis of lymphoma is key and may also cure the disease for life, said doctors on Wednesday. September 15 is observed every year as World Lymphoma Awareness Day. The Mayo Clinic defines lymphoma as a cancer of the lymphatic system -- part of the body's germ-fighting network. The lymphatic system includes the lymph...

Gadgets & Tech

error: Content is protected !!